About Rinance Capital
Rinance capital is an information platform that originated from the lack of understandability of the cryptocurrency markets.
What we have done
We did the branding & we designed and programmed a mobile-compatible website and webapp for Android and IOS that looks chique, professional, simplistic and fits with the brand of Rinance Capital. We also created media for the instagram page of Rinance Capital and designed a businescard.
Status of project
Creating the brand
We sat together with Rinance Capital to understand what their wishes were and who their target audience is, so we can start the brainstorming. After the brainstorm it became clear Rinance Capital wanted to look professional, chique and trustworthy.
We chose 2 shades of black to produce a serious tone when combined with white. Together with a dark touch of green, green is often linked with positivity, this ensured 3 beautiful colors that matched with Rinance Capital.
We chose a serif font for the header, this gives a chique and professional look when used right and a sans-serif for the paragraphs so it's easy to read even on smaller screens
For the logo we wanted something simple, serious and professional. we used a serif font for the logo. we devided Rinance from Capital and put a line in between to create more structure, balance and peace in the logo.
We designed and programmed a completely custom website, that is scalable.
With the brand guidelines we created before, we designed the website, keeping it simple, easy to use and transparant so users can easily find the content they were searching for. The website is designed to look minimalistic, calm and structured without losing it's funtionality.
A minimalistic and modern menu, on the left: navigation, on the center: the logo and on the right: the social media. By creating a search function that is always on screens(except mobiles), the audience can easily find the article they are searching for without waisting time.
On every page of the website you can reach all other pages. Articles are easily readable by the fonts and spacing around them, giving for a calm look and feel. Under each article, there is a comment section for questions or a discussion and other articles the audience might be interested in.
The target audience of Rinance Capital is expected to mainly use smartphones so it had to be readable and look great on smaller screens.
Design with purpose
Rinance capital will be active on social media(mainly Instagram & Telegram). Both social media platform are mainly mobile platforms, therefore the website was carefully designed to be easily navigated on mobile as most mobile users have a short (attention) time to spend navigating through the website.